— Samantha Perry is freelance Creative Director and Art Director Portland, Oregon.
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American Indian College Fund — This is Indian Country

Launched during Native American Heritage Month in November 2021, “This Is Indian Country” is a new visibility campaign by the American Indian College Fund designed to increase awareness of and conversation about Indigenous people and issues especially at a time when Native people are still not seen and heard by most Americans.

“Indian Country” is an official legal term, noted in numerous Supreme Court opinions and referenced in multiple areas of federal law. The term has been used in treaties, policies, and laws that ordered Indigenous assimilation and erasure. Yet, Indian Country is more than just a legal phrase. Indian Country is in the words we speak on reservations and the stories Native people tell. It is in community. It is empowerment. This term may have been used against Native people, but it has been reclaimed.


To launch the campaign we placed our manifesto in the New York Times on Indigenous People’s Day. We also placed thousands of OOH and Wild Postings all across the United States to help drive home that no matter where you are, Miami or Iowa, you are in Indian Country.


Writer / Robin Maxkii. CD / Patty Orlando & David Kennedy. Director / Joe Pytka. Co-Director / Robin Maxkii.